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Nouvelle VagueFrom Vision to Fashion

Lead Time vs Transit Time: The Two Clocks

Why clothing buyers confuse production lead time with transit time, what drives each, and how to plan a delivery date backwards.

By Nouvelle Vague Fashion production team, Sampling and production. Published .

Two clocks, not one

Production lead time runs from sample approval to goods packed and ready at the factory. Transit time runs from the port of loading to your warehouse. A quoted lead time usually covers only the first clock.

What drives production lead time

Fabric availability (stock versus custom), lab dip and strike-off approvals, embellishment, order size and the factory's line plan.

What drives transit time

Ocean routes, transhipment, port congestion, customs clearance and inland delivery at destination. Air freight is faster and much more expensive.

Plan backwards

Start from the date the stock must be on your shelf, subtract transit and a buffer, and that is your ex-factory date. Subtract production lead time and you have your approval deadline.

Questions buyers also ask.

When does the lead time start?
Usually from approval of the pre-production sample and confirmation of the order, not from the first enquiry.

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