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Nouvelle VagueFrom Vision to Fashion

Private Label, White Label and Custom: What They Mean

Private label, white label, OEM and custom clothing manufacturing explained: who designs, who owns the patterns, and which suits your brand.

By Nouvelle Vague Fashion production team, Sampling and production. Published .

Custom (cut and sew, OEM)

You bring the design, as a tech pack, sketch or reference, and the factory makes it to your specification. The design is yours.

Private label

The factory develops or adapts styles for you, often starting from its existing designs, and produces them under your brand with your labels and packaging.

White label

Ready-made generic products that several brands buy and relabel. Fast and cheap, but not exclusive.

Which suits you

If you have a design team, custom manufacturing gives you control. If you are launching quickly, private label shortens development. Either way, agree in writing who owns patterns and artwork.

Questions buyers also ask.

Who owns the pattern in private label?
It depends on the agreement. If exclusivity matters, agree it in writing before development starts.

You bring the vision.
We'll make it real.

Send a tech pack, sketch or idea with the quantity you need. You'll get costing and a sampling plan.

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